{"id":2575,"date":"2025-07-06T18:27:11","date_gmt":"2025-07-06T15:27:11","guid":{"rendered":"https:\/\/madarej.sa\/?p=2575"},"modified":"2025-07-06T18:27:11","modified_gmt":"2025-07-06T15:27:11","slug":"%d9%81%d9%88%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d9%85%d8%aa%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%b3%d8%b1%d9%8a","status":"publish","type":"post","link":"https:\/\/madarej.sa\/en\/%d9%81%d9%88%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d9%85%d8%aa%d8%b3%d9%88%d9%82-%d8%a7%d9%84%d8%b3%d8%b1%d9%8a\/","title":{"rendered":"\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a"},"content":{"rendered":"<p data-start=\"156\" data-end=\"928\">\u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a\u060c \u0623\u0648 &#8220;<a href=\"https:\/\/madarej.sa\/contact\/\">\u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u062e\u0641\u064a<\/a>&#8220;\u060c \u0647\u0648 \u0623\u062f\u0627\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a <strong data-start=\"212\" data-end=\"229\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong> \u0648<strong data-start=\"231\" data-end=\"246\">\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642<\/strong>\u060c \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629. \u0641\u064a <strong data-start=\"290\" data-end=\"307\">\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a<\/strong>\u060c \u062a\u0643\u062a\u0633\u0628 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0623\u0647\u0645\u064a\u0629 \u0645\u062a\u0632\u0627\u064a\u062f\u0629\u060c \u062e\u0627\u0635\u0629 \u0645\u0639 \u062a\u0639\u0632\u064a\u0632 \u0645\u0639\u0627\u064a\u064a\u0631 <strong data-start=\"363\" data-end=\"379\">\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062e\u062f\u0645\u0629<\/strong> \u062a\u0645\u0627\u0634\u064a\u0627\u064b \u0645\u0639 \u0631\u0624\u064a\u0629 2030. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u064a\u064a\u0645 \u0634\u0627\u0645\u0644 \u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u062b\u0644 <strong data-start=\"433\" data-end=\"448\">\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong>\u060c <strong data-start=\"450\" data-end=\"462\">\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644<\/strong>\u060c \u0648<strong data-start=\"465\" data-end=\"480\">\u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629<\/strong>\u060c \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u2013 \u062e\u0635\u0648\u0635\u0627\u064b \u0627\u0644\u0645\u0646\u0634\u0622\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 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\u0627\u0644\u0646\u0635\u060c \u0645\u0639 \u062a\u0643\u0631\u0627\u0631 \u0637\u0628\u064a\u0639\u064a \u0648\u062a\u0631\u0627\u0628\u0637 \u0645\u0639 <strong data-start=\"765\" data-end=\"790\">\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a<\/strong>\u060c \u064a\u0631\u0641\u0639 \u0645\u0646 \u0641\u0631\u0635 \u0638\u0647\u0648\u0631 \u0627\u0644\u0645\u0642\u0627\u0644 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u064a\u0642\u062f\u0645 \u0644\u0644\u0642\u0627\u0631\u0626 \u062e\u0644\u0641\u064a\u0629 \u0642\u0648\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a \u0642\u0628\u0644 \u0627\u0644\u062a\u0639\u0645\u0642 \u0641\u064a \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/p>\n<h3 data-start=\"935\" data-end=\"986\">\u0627\u0644\u0642\u0633\u0645 1: \u0645\u0641\u0647\u0648\u0645 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a<\/h3>\n<p data-start=\"987\" data-end=\"1664\">\u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a \u0647\u0648 \u0634\u062e\u0635 \u0645\u062f\u0631\u0628 \u064a\u0642\u0648\u0645 <strong data-start=\"1018\" data-end=\"1039\">\u0628\u0639\u0645\u0644 \u062a\u0642\u0648\u064a\u0645 \u0645\u064a\u062f\u0627\u0646\u064a<\/strong> \u062f\u0648\u0646 \u0643\u0634\u0641 \u0647\u0648\u064a\u062a\u0647 \u0644\u0635\u0627\u0644\u062d \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u0647\u062f\u0641 \u0641\u0647\u0645 \u0648\u0627\u0642\u0639 <strong data-start=\"1082\" data-end=\"1099\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong> \u0628\u0634\u0643\u0644 \u062d\u064a. \u062a\u062e\u062a\u0644\u0641 \u0645\u0647\u0645\u062a\u0647 \u0639\u0646 \u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u0645\u0642\u0646\u0639\u060c \u0644\u0623\u0646\u0647 \u064a\u0631\u062a\u0643\u0632 \u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u0648\u0636\u0648\u0639\u064a\u0629 \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0628\u0640<strong data-start=\"1193\" data-end=\"1216\">\u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a<\/strong>\u060c \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c <strong data-start=\"1233\" data-end=\"1259\">\u062a\u0648\u0627\u0641\u0631 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/strong>\u060c \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639. \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u062a\u0634\u0645\u0644 <strong data-start=\"1289\" data-end=\"1309\">\u0642\u064a\u0627\u0633 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong>\u060c \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 <strong data-start=\"1321\" data-end=\"1348\">\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a<\/strong>\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0639 <strong data-start=\"1377\" data-end=\"1393\">\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0633\u0648\u0642<\/strong>. \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0647\u062f\u0641 \u062a\u0634\u0645\u0644: \u201cMystery shopper\u201d\u060c \u201c\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u201d\u060c \u201c\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u201d\u060c \u201c\u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u062e\u0641\u064a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u201d\u060c \u0648\u201c\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u201d. \u062a\u0636\u0645\u064a\u0646\u0647\u0627 \u0628\u0647\u0630\u0627 \u0627\u0644\u0633\u064a\u0627\u0642 \u064a\u0639\u0632\u0632 \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0627\u0644\u062a\u064a \u064a\u0628\u062d\u062b \u0639\u0646\u0647\u0627 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u064a\u0635\u0646\u0641 \u0627\u0644\u0645\u0642\u0627\u0644 \u0643\u0645\u0635\u062f\u0631 \u063a\u0646\u064a \u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a <strong data-start=\"1621\" data-end=\"1643\">\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b<\/strong> \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/p>\n<h3 data-start=\"1671\" data-end=\"1709\">\u0627\u0644\u0642\u0633\u0645 2: \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0628\u0631\u0627\u0645\u062c<\/h3>\n<p data-start=\"1710\" data-end=\"1756\">\u062a\u0634\u0645\u0644 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a \u0623\u0631\u0628\u0639\u0629 \u0623\u0646\u0648\u0627\u0639 \u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n<ul data-start=\"1757\" data-end=\"2437\">\n<li data-start=\"1757\" data-end=\"1858\">\n<p data-start=\"1759\" data-end=\"1858\"><strong data-start=\"1759\" data-end=\"1781\">\u062a\u0642\u064a\u064a\u0645 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong>: \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0639\u0646\u0627\u0635\u0631 \u0645\u062b\u0644 \u0627\u0644\u062a\u062d\u064a\u0629\u060c \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0632\u0628\u0648\u0646\u060c \u0648\u0627\u0644\u0625\u0631\u0634\u0627\u062f \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a.<\/p>\n<\/li>\n<li data-start=\"1859\" data-end=\"1938\">\n<p data-start=\"1861\" data-end=\"1938\"><strong data-start=\"1861\" data-end=\"1887\">\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0639\u0631\u0648\u0636<\/strong>: \u064a\u0634\u0645\u0644 \u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u062c\u0648\u062f\u062a\u0647\u060c \u0648\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a.<\/p>\n<\/li>\n<li data-start=\"1939\" data-end=\"2052\">\n<p data-start=\"1941\" data-end=\"2052\"><strong data-start=\"1941\" data-end=\"1975\">\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u0646\u0638\u0627\u0645 \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a<\/strong>: \u0641\u062d\u0635 \u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0628\u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0648\u0642\u0648\u0627\u0639\u062f <strong data-start=\"2023\" data-end=\"2049\">\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644<\/strong>.<\/p>\n<\/li>\n<li data-start=\"2053\" data-end=\"2437\">\n<p data-start=\"2055\" data-end=\"2437\"><strong data-start=\"2055\" data-end=\"2103\">\u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u062e\u0641\u064a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a (Mystery e\u2011shopping)<\/strong>: \u062a\u062d\u0644\u064a\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0628\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u062a\u0646\u0642\u0644\u060c \u0627\u0644\u062a\u0635\u0641\u062d\u060c \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062f\u0641\u0639\u060c \u0648\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<br data-start=\"2207\" data-end=\"2210\" \/>\u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c \u0643\u0644\u0645\u0627\u062a \u0645\u062b\u0644: \u201c\u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u062e\u0641\u064a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u201d\u060c \u201c\u062a\u0642\u064a\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u201d\u060c \u201c\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u201d\u060c \u0648\u201cCompliance\u201d\u060c \u064a\u0633\u0627\u0647\u0645 \u0627\u0644\u0645\u0642\u0627\u0644 \u0641\u064a \u062a\u063a\u0637\u064a\u0629 \u0646\u0648\u0627\u064a\u0627 \u0628\u062d\u062b \u0645\u0631\u062a\u0641\u0639\u0629\u060c \u0648\u064a\u062c\u0639\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0634\u0627\u0645\u0644\u0627\u064b \u0648\u0645\u0624\u062b\u0631\u064b\u0627 \u0644\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0628\u062d\u062b \u0639\u0646 \u0628\u0631\u0627\u0645\u062c \u062a\u0642\u064a\u064a\u0645 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2444\" data-end=\"2488\">\u0627\u0644\u0642\u0633\u0645 3: \u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a<\/h3>\n<p data-start=\"2489\" data-end=\"3206\">\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a \u064a\u0645\u0646\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u062d\u0648\u0644 \u0645\u0633\u062a\u0648\u064a\u0627\u062a <strong data-start=\"2546\" data-end=\"2561\">\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/strong> \u0648<strong data-start=\"2563\" data-end=\"2574\">\u062a\u062c\u0631\u0628\u062a\u0647\u0645<\/strong> \u0641\u064a \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0630 \u0627\u0644\u0631\u0642\u0645\u064a\u0629. \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0643\u0634\u0641 <strong data-start=\"2620\" data-end=\"2634\">\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629<\/strong> \u0643\u0633\u0631\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 <strong data-start=\"2681\" data-end=\"2692\">\u0627\u0644\u062b\u063a\u0631\u0627\u062a<\/strong> \u0645\u062b\u0644 \u0627\u0644\u062a\u0623\u062e\u064a\u0631 \u0623\u0648 \u0646\u0642\u0635 \u0627\u0644\u062a\u062f\u0631\u064a\u0628. \u062a\u0643\u0645\u0646 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u0625\u0645\u0643\u0627\u0646\u064a\u0629 <strong data-start=\"2745\" data-end=\"2776\">\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/strong>\u2014\u0648\u0647\u0630\u0627 \u0645\u0627 \u064a\u0639\u0631\u0641 \u0628\u0640 \u201cbenchmarking\u201d\u060c \u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0630\u064a \u064a\u062f\u0639\u0645 <strong data-start=\"2825\" data-end=\"2850\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a<\/strong> \u0648\u0632\u064a\u0627\u062f\u0629 <strong data-start=\"2858\" data-end=\"2887\">\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0646\u0633\u0628\u0629 \u0645\u0644\u0645\u0648\u0633\u0629<\/strong>. \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u060c \u064a\u0639\u0632\u0632 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0628\u0645\u0627 \u064a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0631\u0624\u064a\u0629 2030 \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062e\u062f\u0645\u0629. \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0623\u062b\u0631: \u201c\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u201d\u060c \u201c\u062a\u062d\u0644\u064a\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u201d\u060c \u201c\u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644\u201d\u060c \u201cbenchmarking\u201d\u060c \u0648\u201c\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u201d. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u064a\u0631\u0641\u0639 \u0645\u0646 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0645\u0642\u0627\u0644 \u0643\u0645\u0631\u062c\u0639\u064a\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/p>\n<h3 data-start=\"3213\" data-end=\"3254\">\u0627\u0644\u0642\u0633\u0645 4: <a href=\"https:\/\/madarej.sa\/%d8%ac%d9%87%d8%a9-%d8%a7%d8%b3%d8%aa%d8%b4%d8%a7%d8%b1%d9%8a%d8%a9-%d9%85%d8%b9%d8%aa%d9%85%d8%af%d8%a9-%d9%81%d9%8a-%d8%a7%d9%84%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9-%d8%af%d8%b1%d8%a7%d8%b3%d8%a7\/\">\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u062d\u0644\u0648\u0644<\/a><\/h3>\n<p data-start=\"3255\" data-end=\"3301\">\u064a\u0648\u0627\u062c\u0647 \u062a\u0646\u0641\u064a\u0630 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a \u062a\u062d\u062f\u064a\u0627\u062a \u062a\u0634\u0645\u0644:<\/p>\n<ol data-start=\"3302\" data-end=\"4027\">\n<li data-start=\"3302\" data-end=\"3373\">\n<p data-start=\"3305\" data-end=\"3373\"><strong data-start=\"3305\" data-end=\"3332\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0648\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646<\/strong> \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u064a\u0629 \u0648\u0627\u0644\u062d\u064a\u0627\u062f\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631.<\/p>\n<\/li>\n<li data-start=\"3374\" data-end=\"3442\">\n<p data-start=\"3377\" data-end=\"3442\"><strong data-start=\"3377\" data-end=\"3398\">\u0636\u0628\u0637 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong> \u0648\u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u062f\u0642\u062a\u0647\u0627 \u0639\u0628\u0631 \u0639\u0645\u0644\u064a\u0627\u062a \u0645\u0631\u0627\u062c\u0639\u0629 \u062f\u0648\u0631\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"3443\" data-end=\"3548\">\n<p data-start=\"3446\" data-end=\"3548\"><strong data-start=\"3446\" data-end=\"3464\">\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c<\/strong>\u060c \u0645\u0639 \u0636\u0631\u0648\u0631\u0629 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 <strong data-start=\"3528\" data-end=\"3545\">\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629<\/strong>.<\/p>\n<\/li>\n<li data-start=\"3549\" data-end=\"4027\">\n<p data-start=\"3552\" data-end=\"4027\"><strong data-start=\"3552\" data-end=\"3574\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0630\u0643\u064a\u0629<\/strong> \u0645\u062b\u0644 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641 \u0648RPA \u0644\u062f\u0639\u0645 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0628\u0633\u0631\u0639\u0629.<br data-start=\"3632\" data-end=\"3635\" \/>\u0644\u062d\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a\u060c \u062a\u0648\u0635\u064a \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0634\u0647\u0627\u062f\u0627\u062a \u0645\u0639\u062a\u0645\u062f\u0629 \u0645\u062b\u0644 MSPA\u060c ISO\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u062d\u0627\u0643\u064a\u060c \u0648\u062a\u0637\u0628\u064a\u0642 <strong data-start=\"3762\" data-end=\"3780\">\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629<\/strong> \u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u062a\u0648\u0635\u064a\u0627\u062a \u0639\u0645\u0644\u064a\u0629. \u062f\u0645\u062c \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u062a\u0634\u0645\u0644: \u201cMSPA certification\u201d\u060c \u201cISO mystery shopping\u201d\u060c \u201cRPA \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u201d\u060c \u201c\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a\u201d\u060c \u0648\u201c\u062a\u062d\u0633\u064a\u0646<\/p>\n<h2 data-start=\"178\" data-end=\"209\">\u0627\u0644\u0642\u0633\u0645 3: \u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a<\/h2>\n<p data-start=\"211\" data-end=\"322\">\u064a\u0648\u0641\u0631 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a \u0641\u0648\u0627\u0626\u062f \u0645\u062a\u0639\u062f\u062f\u0629 \u062a\u0633\u0647\u0645 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0648\u062a\u0639\u0632\u064a\u0632 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0645\u0646 \u0623\u0628\u0631\u0632 \u0647\u0630\u0647 \u0627\u0644\u0641\u0648\u0627\u0626\u062f:<\/p>\n<ol data-start=\"324\" data-end=\"1268\">\n<li data-start=\"324\" data-end=\"514\">\n<p data-start=\"327\" data-end=\"514\"><strong data-start=\"327\" data-end=\"361\">\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631<\/strong>: \u0639\u0628\u0631 \u0631\u0635\u062f \u062f\u0642\u064a\u0642 \u0644\u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u064a\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062a\u0644\u0642\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u062c\u0648\u062f\u0629 \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0626\u0647 \u0648\u0632\u064a\u0627\u062f\u0629 \u0631\u0636\u0627\u0647.<\/p>\n<\/li>\n<li data-start=\"516\" data-end=\"665\">\n<p data-start=\"519\" data-end=\"665\"><strong data-start=\"519\" data-end=\"550\">\u0631\u0635\u062f \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0627\u0642\u0639\u064a \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/strong>: \u064a\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a \u0639\u0646 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0631\u0633\u0645\u064a\u0629 \u0623\u062d\u064a\u0627\u0646\u064b\u0627\u060c \u0648\u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a \u064a\u0643\u0634\u0641 \u0647\u0630\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u062f\u0642\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u064a \u0627\u0644\u0633\u0631\u064a.<\/p>\n<\/li>\n<li data-start=\"667\" data-end=\"814\">\n<p data-start=\"670\" data-end=\"814\"><strong data-start=\"670\" data-end=\"692\">\u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628<\/strong>: \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a \u0644\u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0648\u0627\u0644\u062c\u0645\u0627\u0639\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0628\u0646\u0627\u0621 \u0628\u0631\u0627\u0645\u062c \u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0645\u062e\u0635\u0635\u0629 \u0644\u0631\u0641\u0639 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<\/p>\n<\/li>\n<li data-start=\"816\" data-end=\"959\">\n<p data-start=\"819\" data-end=\"959\"><strong data-start=\"819\" data-end=\"841\">\u062f\u0639\u0645 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629<\/strong>: \u062a\u062a\u064a\u062d \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a \u0644\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0648\u0627\u0642\u0639\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u0641\u0627\u0639\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/p>\n<\/li>\n<li data-start=\"961\" data-end=\"1138\">\n<p data-start=\"964\" data-end=\"1138\"><strong data-start=\"964\" data-end=\"1010\">\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 (Benchmarking)<\/strong>: \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0628\u0645\u0627 \u0647\u0648 \u0645\u0648\u062c\u0648\u062f \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0627\u062a \u0633\u0631\u064a\u0629 \u0645\u0648\u062c\u0647\u0629 \u062a\u0633\u0647\u0645 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0641\u0631\u0635 \u0627\u0644\u062a\u0637\u0648\u064a\u0631.<\/p>\n<\/li>\n<li data-start=\"1140\" data-end=\"1268\">\n<p data-start=\"1143\" data-end=\"1268\"><strong data-start=\"1143\" data-end=\"1174\">\u0627\u0644\u062a\u0642\u0644\u064a\u0644 \u0645\u0646 \u0627\u0644\u0634\u0643\u0627\u0648\u0649 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629<\/strong>: \u0628\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0642\u0628\u0644 \u0648\u0635\u0648\u0644\u0647\u0627 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u064a\u0645\u0643\u0646 \u0625\u0635\u0644\u0627\u062d \u0627\u0644\u0639\u064a\u0648\u0628 \u0642\u0628\u0644 \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0623\u0632\u0645\u0629.<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"1270\" data-end=\"1292\">\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629:<\/h3>\n<p data-start=\"1293\" data-end=\"1952\">\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0631\u0641\u0639 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u060c \u062a\u0642\u064a\u064a\u0645 \u0648\u0627\u0642\u0639\u064a\u060c \u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a\u060c \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a\u060c benchmarking\u060c \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0634\u0643\u0627\u0648\u0649\u060c \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0643\u0634\u0641 \u0627\u0644\u062b\u063a\u0631\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629\u060c \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0642\u064a\u0627\u0633 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629\u060c \u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641\u060c \u062a\u0635\u062d\u064a\u062d \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a\u060c \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u060c \u062f\u0639\u0645 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u060c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0645\u0631\u0627\u062c\u0639\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629\u060c \u0627\u0644\u0639\u064a\u0627\u062f\u0627\u062a \u0627\u0644\u0637\u0628\u064a\u0629\u060c \u0642\u0637\u0627\u0639 \u0627\u0644\u0636\u064a\u0627\u0641\u0629\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0645\u064a\u0632 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u060c \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u060c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u0648\u0646 \u0627\u0644\u0645\u062d\u062a\u0631\u0641\u0648\u0646\u060c \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062d\u0627\u064a\u062f\u0629\u060c \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646\u060c \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629.<\/p>\n<h2 data-start=\"1959\" data-end=\"1987\">\u0627\u0644\u0642\u0633\u0645 4: \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u062d\u0644\u0648\u0644<\/h2>\n<p data-start=\"1989\" data-end=\"2073\">\u0631\u063a\u0645 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0643\u0628\u064a\u0631\u0629\u060c \u064a\u0648\u0627\u062c\u0647 \u062a\u0646\u0641\u064a\u0630 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a\u060c \u0648\u0645\u0646 \u0623\u0628\u0631\u0632\u0647\u0627:<\/p>\n<ol data-start=\"2075\" data-end=\"2779\">\n<li data-start=\"2075\" data-end=\"2212\">\n<p data-start=\"2078\" data-end=\"2212\"><strong data-start=\"2078\" data-end=\"2107\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646<\/strong>: \u064a\u062c\u0628 \u0623\u0646 \u064a\u0645\u062a\u0644\u0643 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629\u060c \u0648\u0627\u0644\u0643\u062a\u0627\u0628\u0629\u060c \u0648\u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0644\u0644\u062a\u0641\u0627\u0635\u064a\u0644\u060c \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0628\u0645\u0648\u0636\u0648\u0639\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"2214\" data-end=\"2356\">\n<p data-start=\"2217\" data-end=\"2356\"><strong data-start=\"2217\" data-end=\"2244\">\u0636\u0645\u0627\u0646 \u0627\u0644\u062d\u064a\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629<\/strong>: \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0636\u0628\u0637 \u0627\u0644\u062a\u062d\u064a\u0632\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062f\u0631\u064a\u0628 \u062f\u0642\u064a\u0642 \u0644\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0645\u0627\u0630\u062c \u0645\u0648\u062d\u062f\u0629 \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u0648\u0636\u0648\u0639\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"2358\" data-end=\"2519\">\n<p data-start=\"2361\" data-end=\"2519\"><strong data-start=\"2361\" data-end=\"2382\">\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629<\/strong>: \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u062a\u0643\u0648\u0646 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0645\u0631\u062a\u0641\u0639\u0629\u060c \u0645\u0627 \u064a\u0633\u062a\u062f\u0639\u064a \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u062f\u0648\u0646 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u062f\u0629.<\/p>\n<\/li>\n<li data-start=\"2521\" data-end=\"2667\">\n<p data-start=\"2524\" data-end=\"2667\"><strong data-start=\"2524\" data-end=\"2557\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/strong>: \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0622\u0644\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635\u0629 \u0645\u0646 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646\u060c \u0648\u0631\u0628\u0637\u0647\u0627 \u0628\u0640 KPIs \u0648\u0627\u0636\u062d\u0629.<\/p>\n<\/li>\n<li data-start=\"2669\" data-end=\"2779\">\n<p data-start=\"2672\" data-end=\"2779\"><strong data-start=\"2672\" data-end=\"2699\">\u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631<\/strong>: \u064a\u062c\u0628 \u062a\u0637\u0648\u064a\u0631 \u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u062f\u0648\u0631\u064a\u064b\u0627 \u0628\u0645\u0627 \u064a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"2781\" data-end=\"2803\">\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629:<\/h3>\n<p data-start=\"2804\" data-end=\"3395\">\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a\u060c \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646\u060c \u0627\u0644\u062d\u064a\u0627\u062f\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u060c \u0646\u0632\u0627\u0647\u0629 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631\u060c \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u0648\u062d\u062f\u0629\u060c \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u062a\u062d\u0644\u064a\u0644 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a\u060c \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u060c \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 KPI\u060c \u0627\u0644\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629\u060c \u0636\u0628\u0637 \u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a\u060c \u062e\u0641\u0636 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641\u060c \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0646\u0645\u0627\u0630\u062c\u060c \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u060c \u062a\u0648\u062b\u064a\u0642 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0634\u0647\u0631\u064a\u0629\u060c \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629\u060c \u0623\u062f\u0648\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a\u060c \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a\u060c \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u062e\u0641\u064a \u0627\u0644\u0630\u0643\u064a\u060c \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628\u060c \u062a\u063a\u0630\u064a\u0629 \u0631\u0627\u062c\u0639\u0629\u060c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629.<\/p>\n<h2 data-start=\"3402\" data-end=\"3432\">\u0627\u0644\u0642\u0633\u0645 5: \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0648\u0627\u0644\u0634\u0647\u0627\u062f\u0627\u062a<\/h2>\n<p data-start=\"3434\" data-end=\"3640\">\u064a\u062a\u0637\u0644\u0628 \u062a\u0637\u0628\u064a\u0642 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a \u0648\u0641\u0642 \u0623\u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u062c\u0648\u062f \u0625\u0637\u0627\u0631 \u062a\u0646\u0638\u064a\u0645\u064a \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a \u064a\u0636\u0645\u0646 \u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629. \u0648\u0644\u0647\u0630\u0627 \u0641\u0625\u0646 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0639\u0627\u064a\u064a\u0631 \u062f\u0648\u0644\u064a\u0629 \u0648\u0634\u0647\u0627\u062f\u0627\u062a \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u064a\u0639\u0632\u0632 \u0645\u0646 \u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u064a\u0645\u0646\u062d \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0642\u064a\u0645\u0629 \u0625\u0636\u0627\u0641\u064a\u0629.<\/p>\n<h3 data-start=\"3642\" data-end=\"3667\">\u0623\u0647\u0645 <a href=\"https:\/\/madarej.sa\/contact\/\">\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u0647\u0646\u064a\u0629<\/a>:<\/h3>\n<ul data-start=\"3668\" data-end=\"3958\">\n<li data-start=\"3668\" data-end=\"3788\">\n<p data-start=\"3670\" data-end=\"3788\"><strong data-start=\"3670\" data-end=\"3693\">\u0634\u0647\u0627\u062f\u0629 MSPA \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629<\/strong>: \u0648\u0647\u064a \u0627\u0644\u062c\u0645\u0639\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0644\u0645\u062a\u062e\u0635\u0635\u064a \u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u062e\u0641\u064a\u060c \u0648\u062a\u0636\u0639 \u0645\u0639\u0627\u064a\u064a\u0631 \u0635\u0627\u0631\u0645\u0629 \u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u064a\u0646 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0628\u0631\u0627\u0645\u062c.<\/p>\n<\/li>\n<li data-start=\"3789\" data-end=\"3865\">\n<p data-start=\"3791\" data-end=\"3865\"><strong data-start=\"3791\" data-end=\"3817\">\u0634\u0647\u0627\u062f\u0627\u062a <a href=\"https:\/\/www.saso.gov.sa\/ar\/pages\/default.aspx\">\u0627\u0644\u062c\u0648\u062f\u0629<\/a> ISO 9001<\/strong>: \u0648\u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0644\u0642 \u0628\u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"3866\" data-end=\"3958\">\n<p data-start=\"3868\" data-end=\"3958\"><strong data-start=\"3868\" data-end=\"3902\">\u0634\u0647\u0627\u062f\u0627\u062a CX \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>: \u0645\u062b\u0644 CCXP (Certified Customer Experience Professional).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3960\" data-end=\"4088\">\u0643\u0645\u0627 \u064a\u0648\u0635\u0649 \u0628\u0645\u0648\u0627\u0621\u0645\u0629 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a \u0645\u0639 \u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629\u060c \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u060c \u062e\u0627\u0635\u0629 \u0644\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649.<\/p>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0645\u062a\u0633\u0648\u0642 \u0627\u0644\u0633\u0631\u064a\u060c \u0623\u0648 &#8220;\u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u062e\u0641\u064a&#8220;\u060c \u0647\u0648 \u0623\u062f\u0627\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\u060c \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629. \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u060c \u062a\u0643\u062a\u0633\u0628 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a 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