{"id":1420,"date":"2025-05-23T17:04:32","date_gmt":"2025-05-23T14:04:32","guid":{"rendered":"https:\/\/madarej.sa\/?p=1420"},"modified":"2026-01-10T12:43:14","modified_gmt":"2026-01-10T09:43:14","slug":"%d8%a7%d9%84%d8%ac%d8%af%d9%88%d9%89-%d9%85%d9%82%d8%a7%d8%a8%d9%84-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%af%d8%a7%d9%85%d8%a9-%d9%87%d9%84-%d9%85%d8%b4%d8%b1%d9%88%d8%b9%d9%83-%d9%82%d8%a7%d8%a8%d9%84","status":"publish","type":"post","link":"https:\/\/madarej.sa\/en\/%d8%a7%d9%84%d8%ac%d8%af%d9%88%d9%89-%d9%85%d9%82%d8%a7%d8%a8%d9%84-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%af%d8%a7%d9%85%d8%a9-%d9%87%d9%84-%d9%85%d8%b4%d8%b1%d9%88%d8%b9%d9%83-%d9%82%d8%a7%d8%a8%d9%84\/","title":{"rendered":"\u0627\u0644\u062c\u062f\u0648\u0649 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629: \u0647\u0644 \u0645\u0634\u0631\u0648\u0639\u0643 \u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644\u061f"},"content":{"rendered":"

\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u062f\u0648\u0649 \u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629: \u0636\u0645\u0627\u0646 \u0646\u062c\u0627\u062d \u0645\u0634\u0631\u0648\u0639\u0643 \u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649<\/h1>\n

\u0625\u0639\u0627\u062f\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u062f\u0648\u0649 \u0642\u062f \u062a\u062b\u0628\u062a \u0623\u0646 \u0645\u0634\u0631\u0648\u0639\u0643 “\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0641\u064a\u0630”\u060c \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u0628\u0642\u0649 \u0627\u0644\u0633\u0624\u0627\u0644: \u0647\u0644 \u0647\u0648 \u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u061f \u0641\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u062a\u0628\u062f\u0623 \u0642\u0648\u064a\u0629\u060c \u0648\u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u062a\u062a\u0631\u0627\u062c\u0639 \u0628\u0639\u062f \u0639\u0627\u0645 \u0623\u0648 \u0627\u062b\u0646\u064a\u0646 \u0628\u0633\u0628\u0628 \u0625\u063a\u0641\u0627\u0644 \u0645\u0628\u062f\u0623 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629\u060c \u0648\u0644\u0630\u0627 \u064a\u0635\u0628\u062d \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0647\u0630\u0627 \u0627\u0644\u0628\u0639\u062f \u0623\u0645\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627.<\/p>\n

\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062c\u062f\u0648\u0649 \u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629<\/h2>\n
\n
\n\n\n\n\n\n\n\n\n
\u0627\u0644\u0639\u0646\u0635\u0631<\/th>\n\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u062f\u0648\u0649<\/th>\n\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629<\/th>\n<\/tr>\n<\/thead>\n
\u0627\u0644\u062a\u0648\u0642\u064a\u062a<\/td>\n\u0642\u0628\u0644 \u0628\u062f\u0621 \u0627\u0644\u0645\u0634\u0631\u0648\u0639<\/td>\n\u0623\u062b\u0646\u0627\u0621 \u0648\u0628\u0639\u062f \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0645\u0634\u0631\u0648\u0639<\/td>\n<\/tr>\n
\u0627\u0644\u0647\u062f\u0641<\/td>\n\u0625\u062b\u0628\u0627\u062a \u0623\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0645\u0645\u0643\u0646 \u0648\u0645\u0631\u0628\u062d<\/td>\n\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u0627\u0644\u0628\u0642\u0627\u0621 \u0648\u0627\u0644\u0646\u0645\u0648<\/td>\n<\/tr>\n
\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a<\/td>\n\u0627\u0644\u0633\u0648\u0642 \u2013 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u2013 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u2013 \u0627\u0644\u0645\u062e\u0627\u0637\u0631<\/td>\n\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u0627\u0644\u064a \u2013 \u0627\u0644\u062a\u0648\u0633\u0639 \u2013 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u2013 \u0627\u0644\u0642\u0628\u0648\u0644<\/td>\n<\/tr>\n
\u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/td>\n\u0642\u0631\u0627\u0631 “\u0646\u0628\u062f\u0623 \u0623\u0645 \u0644\u0627\u061f”<\/td>\n\u0642\u0631\u0627\u0631 “\u0646\u0633\u062a\u0645\u0631 \u0623\u0645 \u0646\u0639\u062f\u0644\u061f”<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

\u2705 \u0645\u0634\u0631\u0648\u0639 \u0646\u0627\u062c\u062d \u0639\u0644\u0649 \u0627\u0644\u0648\u0631\u0642 \u0642\u062f \u064a\u0641\u0634\u0644 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0627\u0644\u062e\u0637\u0629 \u0628\u0639\u064a\u062f\u0629 \u0627\u0644\u0645\u062f\u0649 \u062d\u0627\u0636\u0631\u0629 \u0645\u0646\u0630 \u0627\u0644\u0628\u062f\u0627\u064a\u0629. \u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u062e\u0645\u0633\u0629 \u0644\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0648\u0642\u0641 \u0627\u0644\u0646\u0645\u0648 \u0628\u0633\u0631\u0639\u0629 \u0623\u0648 \u062a\u0639\u0631\u0636 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0644\u0645\u062e\u0627\u0637\u0631 \u063a\u064a\u0631 \u0645\u062d\u0633\u0648\u0628\u0629.<\/p>\n

\u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u062e\u0645\u0633\u0629 \u0644\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629<\/h2>\n

1. \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629<\/h3>\n

\u0647\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u064a\u062d\u0642\u0642 \u0623\u0631\u0628\u0627\u062d\u064b\u0627 \u0643\u0627\u0641\u064a\u0629 \u0628\u0639\u062f \u062a\u063a\u0637\u064a\u0629 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641\u061f
\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646\u0647 \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0628\u062f\u0648\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u062a\u0645\u0648\u064a\u0644 \u062e\u0627\u0631\u062c\u064a \u0625\u0630\u0627 \u0637\u0631\u0623\u062a \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p>\n

2. \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629<\/h3>\n

\u0647\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0643\u0631\u0627\u0631\u061f
\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0645\u0639 \u0646\u0645\u0648 \u062d\u062c\u0645 \u0627\u0644\u0645\u0634\u0631\u0648\u0639.<\/p>\n

3. \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629<\/h3>\n

\u0647\u0644 \u0647\u0646\u0627\u0643 \u0637\u0644\u0628 \u0645\u0633\u062a\u0645\u0631 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643\u061f
\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0623\u0643\u062f \u0645\u0646 \u062a\u062c\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0648\u0639\u062f\u0645 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0641\u0642\u0637.<\/p>\n

4. \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629<\/h3>\n

\u0647\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0645\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u061f
\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0635\u0645\u0648\u062f \u0623\u0645\u0627\u0645 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u0627\u062c\u0626\u0629.<\/p>\n

5. \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0628\u0634\u0631\u064a\u0629<\/h3>\n

\u0647\u0644 \u0627\u0644\u0641\u0631\u064a\u0642 \u0645\u062a\u0645\u0627\u0633\u0643 \u0648\u064a\u0634\u0627\u0631\u0643\u0643 \u0627\u0644\u0631\u0624\u064a\u0629\u061f
\u0645\u0639 \u0630\u0644\u0643\u060c \u0639\u0644\u064a\u0643 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/p>\n

\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0625\u0646\u0630\u0627\u0631 \u0627\u0644\u0645\u0628\u0643\u0631<\/h2>\n
\n
\n\n\n\n\n\n\n\n\n\n
\u0627\u0644\u0645\u0624\u0634\u0631<\/th>\n\u0627\u0644\u0645\u0639\u0646\u0649<\/th>\n<\/tr>\n<\/thead>\n
\u0627\u0646\u062e\u0641\u0627\u0636 \u0645\u062a\u0643\u0631\u0631 \u0641\u064a \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/td>\n\u0645\u0634\u0643\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0642\u064a\u0645\u0629 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629<\/td>\n<\/tr>\n
\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u0623\u0648 \u0645\u0635\u062f\u0631 \u0648\u0627\u062d\u062f<\/td>\n\u0647\u0634\u0627\u0634\u0629 \u0645\u0627\u0644\u064a\u0629<\/td>\n<\/tr>\n
\u062a\u0648\u0642\u0641 \u0627\u0644\u0646\u0645\u0648 \u062e\u0644\u0627\u0644 6\u201312 \u0634\u0647\u0631\u064b\u0627<\/td>\n\u0627\u0644\u0633\u0648\u0642 \u0644\u0627 \u064a\u062a\u0648\u0633\u0639 \u0623\u0648 \u0641\u0642\u062f\u062a \u0645\u064a\u0632\u062a\u0643 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/td>\n<\/tr>\n
\u062a\u063a\u064a\u0651\u0631\u0627\u062a \u0645\u0641\u0627\u062c\u0626\u0629 \u0641\u064a \u0627\u0644\u062a\u0634\u0631\u064a\u0639\u0627\u062a<\/td>\n\u0636\u0639\u0641 \u0641\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/td>\n<\/tr>\n
\u062a\u063a\u064a\u0631 \u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0624\u0633\u0633 \u0623\u0648 \u0627\u0644\u062e\u0644\u0627\u0641\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629<\/td>\n\u062a\u0647\u062f\u064a\u062f \u0644\u0644\u062b\u0628\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

\u0623\u062f\u0648\u0627\u062a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629<\/h2>\n
\n
\n\n\n\n\n\n\n\n\n\n
\u0627\u0644\u0623\u062f\u0627\u0629\/\u0627\u0644\u0625\u0637\u0627\u0631<\/th>\n\u0627\u0644\u063a\u0631\u0636<\/th>\n<\/tr>\n<\/thead>\n
\u062a\u062d\u0644\u064a\u0644 SWOT \u0627\u0644\u0645\u062a\u062c\u062f\u062f<\/td>\n\u062a\u0642\u064a\u064a\u0645 \u062f\u0648\u0631\u064a \u0644\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u064a\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0648\u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a<\/td>\n<\/tr>\n
\u0646\u0645\u0648\u0630\u062c BMC (Business Model Canvas)<\/td>\n\u062a\u0639\u062f\u064a\u0644 \u0645\u0633\u062a\u0645\u0631 \u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u0644 \u062d\u0633\u0628 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a<\/td>\n<\/tr>\n
\u0646\u0638\u0627\u0645 OKRs \u0644\u0644\u0623\u0647\u062f\u0627\u0641<\/td>\n\u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0631\u0628\u0639 \u0633\u0646\u0648\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0648\u0627\u0644\u0646\u0645\u0648<\/td>\n<\/tr>\n
\u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a\u0629 (KPIs)<\/td>\n\u062a\u062a\u0628\u0639 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0648\u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0627\u0644\u064a \u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a<\/td>\n<\/tr>\n
\u062a\u062d\u0644\u064a\u0644 CAC \/ LTV<\/td>\n\u0641\u0647\u0645 \u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0642\u0627\u0628\u0644 \u0642\u064a\u0645\u062a\u0647 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0645\u062f\u0649<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629<\/h2>\n

\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u062f\u0648\u0649 \u062a\u0636\u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629\u060c \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0647\u064a \u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0644\u0627 \u064a\u0646\u062a\u0647\u064a \u0645\u0634\u0631\u0648\u0639\u0643 \u0628\u0633\u0631\u0639\u0629.
\u0627\u0628\u0646\u0650 \u0645\u0634\u0631\u0648\u0639\u0643 \u0628\u0639\u064a\u0648\u0646 \u062a\u0631\u0649 \u0627\u0644\u064a\u0648\u0645\u060c \u0648\u062e\u0637\u0629 \u062a\u0631\u0649 \u062e\u0645\u0633 \u0633\u0646\u0648\u0627\u062a \u0642\u0627\u062f\u0645\u0629\u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0628\u0643\u0631.<\/p>\n

\u2714 \u0631\u0627\u062c\u0639 \u0646\u0645\u0648\u0630\u062c \u0639\u0645\u0644\u0643
\u2714 \u0627\u062e\u062a\u0628\u0631 \u0645\u0631\u0648\u0646\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a
\u2714 \u0631\u0627\u0642\u0628 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u0644 \u0645\u0628\u0643\u0631\u064b\u0627
\u2714 \u0641\u0643\u0651\u0631 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u0627 \u0641\u064a \u0627\u0644\u0628\u062f\u0621 \u0641\u0642\u0637<\/p>\n

\ud83d\udce7 \u0647\u0644 \u062a\u0638\u0646 \u0623\u0646 \u0645\u0634\u0631\u0648\u0639\u0643 \u064a\u062d\u062a\u0627\u062c “\u0625\u0639\u0627\u062f\u0629 \u062a\u0642\u064a\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a”\u061f
\u0631\u0627\u0633\u0644 \u0645\u062f\u0627\u0631\u062c<\/strong><\/a> \u0648\u0633\u0646\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u062e\u0637\u0629 \u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0627\u0642\u0639\u064a\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629\u060c \u0645\u0639 \u062a\u062d\u0644\u064a\u0644 \u0643\u0627\u0645\u0644 \u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u062c\u062f\u0648\u0649 \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u062f\u0648\u0649 \u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629: \u0636\u0645\u0627\u0646 \u0646\u062c\u0627\u062d \u0645\u0634\u0631\u0648\u0639\u0643 \u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649 \u0625\u0639\u0627\u062f\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u062f\u0648\u0649 \u0642\u062f \u062a\u062b\u0628\u062a \u0623\u0646 \u0645\u0634\u0631\u0648\u0639\u0643 “\u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0646\u0641\u064a\u0630”\u060c \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u0628\u0642\u0649 \u0627\u0644\u0633\u0624\u0627\u0644: \u0647\u0644 \u0647\u0648 \u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u061f \u0641\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u062a\u0628\u062f\u0623 \u0642\u0648\u064a\u0629\u060c \u0648\u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u062a\u062a\u0631\u0627\u062c\u0639 \u0628\u0639\u062f \u0639\u0627\u0645 \u0623\u0648 \u0627\u062b\u0646\u064a\u0646 \u0628\u0633\u0628\u0628 \u0625\u063a\u0641\u0627\u0644 \u0645\u0628\u062f\u0623 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629\u060c \u0648\u0644\u0630\u0627 \u064a\u0635\u0628\u062d \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0647\u0630\u0627 \u0627\u0644\u0628\u0639\u062f \u0623\u0645\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627. \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062c\u062f\u0648\u0649 \u0648\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0639\u0646\u0635\u0631 \u062f\u0631\u0627\u0633\u0629 […]<\/p>\n","protected":false},"author":1,"featured_media":1112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[28,27,31],"class_list":["post-1420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1","tag-28","tag-27","tag-31"],"yoast_head":"\n\u0627\u0644\u062c\u062f\u0648\u0649 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629: \u0647\u0644 \u0645\u0634\u0631\u0648\u0639\u0643 \u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644\u061f - \u0645\u062f\u0627\u0631\u062c \u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/title>\n<meta name=\"description\" content=\"\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u062f\u0648\u0649 \u0644\u0645\u0634\u0631\u0648\u0639\u0643 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642\u060c \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641\u060c \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0646\u0645\u0648\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madarej.sa\/en\/%d8%a7%d9%84%d8%ac%d8%af%d9%88%d9%89-%d9%85%d9%82%d8%a7%d8%a8%d9%84-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%af%d8%a7%d9%85%d8%a9-%d9%87%d9%84-%d9%85%d8%b4%d8%b1%d9%88%d8%b9%d9%83-%d9%82%d8%a7%d8%a8%d9%84\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0627\u0644\u062c\u062f\u0648\u0649 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629: \u0647\u0644 \u0645\u0634\u0631\u0648\u0639\u0643 \u0642\u0627\u0628\u0644 \u0644\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644\u061f\" \/>\n<meta property=\"og:description\" content=\"\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0625\u0639\u0627\u062f\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062c\u062f\u0648\u0649 \u0644\u0645\u0634\u0631\u0648\u0639\u0643 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642\u060c \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641\u060c \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u060c \u0648\u0623\u062f\u0648\u0627\u062a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0646\u0645\u0648\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madarej.sa\/en\/%d8%a7%d9%84%d8%ac%d8%af%d9%88%d9%89-%d9%85%d9%82%d8%a7%d8%a8%d9%84-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%af%d8%a7%d9%85%d8%a9-%d9%87%d9%84-%d9%85%d8%b4%d8%b1%d9%88%d8%b9%d9%83-%d9%82%d8%a7%d8%a8%d9%84\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0645\u062f\u0627\u0631\u062c \u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-23T14:04:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-10T09:43:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madarej.sa\/wp-content\/uploads\/2025\/04\/\u0645\u062f\u0627\u0631\u062c-\u0644\u062d\u0644\u0648\u0644-\u0627\u0644\u0627\u0639\u0645\u0627\u0644-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0641\u0631\u064a\u0642 \u0645\u062f\u0627\u0631\u062c\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@madarej_Co\" \/>\n<meta name=\"twitter:site\" content=\"@madarej_Co\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0641\u0631\u064a\u0642 \u0645\u062f\u0627\u0631\u062c\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" 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