Opinion Surveys – Smart Decisions Start with Your Audience’s Feedback
In a world where corporate strategies are built on data, opinion surveys are no longer just a means of gathering information. They have become a vital tool for analyzing customer behavior, measuring satisfaction, and accurately guiding marketing and operational plans.
At Madarij Business Solutions, we provide you with a comprehensive, professional service that includes the design, implementation, and analysis of customized opinion surveys that effectively serve your goals and provide a realistic picture of your market or target audience.
✅ What are opinion surveys?
Opinion surveys are a research methodology used to collect data from a select group of people on a specific topic, with the aim of identifying perspectives, behaviors, trends, or satisfaction levels.
This tool is used for many purposes, such as:
Measuring customer satisfaction
Understanding market needs
User experience testing
Evaluating the effectiveness of marketing campaigns
Analyzing employee or partner behavior
Supporting internal decision-making
Monitoring the impact of government or community initiatives
🧠 Why do you need opinion surveys?
Relying on assumptions in decision-making can lead to wasted resources or failed growth strategies. Hence, opinion polls provide realistic insights that help you:
Learn direct customer or employee feedback
Discover areas for improvement in your product or service
Improve the customer experience based on real data
Measure the impact of marketing programs and plans
Align development budgets towards what truly matters to the audience
📊 What does our service include?
At Madaarij, we offer a professional opinion poll service, tailored to your goal and target audience, including:
Defining Objectives
We start by understanding what you want to measure: satisfaction, experience, behavior, purchase decision, loyalty, knowledge, or public opinion.
Survey Design
Questions are designed according to the highest research quality standards, using multiple methods such as:
Closed (multiple choice) questions
Open-ended questions
Likert scale questions
Demographic questions
Selecting the Target Sample
We help you identify the appropriate sample (customers, employees, visitors, potential consumers) based on age, location, activity, and research objective.
Implementation and Data Collection
Online surveys via platforms such as Google Forms and Typeform
Field surveys via professional field researchers
Via email, text messages, and social media
Statistical Analysis
Data is analyzed using tools such as SPSS or Excel, with graphs and tables produced.
We analyze the results based on important variables and link them to targeted behavior or indicators.
Final Report Preparation
A detailed report is delivered that includes:
General summary of results
Strengths and weaknesses
Application-specific recommendations
PowerPoint presentation upon request
📍Who can benefit from opinion polls?
Small, medium, and large enterprises
Government agencies and national initiatives
Educational and training institutions
Hospitals and health centers
Technical platforms and applications
Non-profit organizations
Social or media campaigns
📈 Service benefits:
Making strategic decisions based on scientific foundations
Supporting marketing plans with a thorough analysis of audience needs
Deeper understanding of customer or employee behavior
Improving the product or service based on reliable results
Reducing risks when launching a new initiative or product
Regularly monitoring changes in public opinion
Enhancing internal communication and developing the work environment
🏆 Why choose Madarij for opinion polling services?
We have extensive field experience in the Saudi and Gulf markets
Professional teams designing and analyzing research tools
Diverse data collection methods (digital and field)
Professional survey templates tailored to each sector
Accurate analysis and actionable recommendations
Final reports that can be presented to senior management or supporting entities
